When customers receive your SMS messages, they can reply with certain keywords to manage their subscription. Firepush processes these replies automatically.
Unsubscribe keywords
If a customer replies with any of these keywords, they are immediately unsubscribed from your SMS messages:
- STOP, END, QUIT, CANCEL, UNSUBSCRIBE
- French: ARRET
A confirmation message is sent automatically to let them know they have been unsubscribed. This is required by TCPA regulations.
Help keyword
If a customer replies HELP, INFO, or AIDE (French), they receive a message with your store information and support details.
Double opt-in confirmation
For markets that require double opt-in (such as Canadian short codes), customers confirm their subscription by replying with:
- YES, Y, GO, OK, OKAY, K, SURE, YEP, YEAH
Good to know
- Keyword processing is automatic — you do not need to take any action
- Unsubscribes are applied per store — if a customer unsubscribes from your store, they may still receive SMS from other stores they subscribed to
- Unsubscribed customers will not receive any further SMS from your Firepush account
- Every SMS you send through Firepush automatically includes unsubscribe instructions, as required by TCPA compliance
Was this article helpful?
