Shopify success stories & case studies

Explore how omnichannel marketing works through easy-to-follow Shopify Plus case studies. See how stores have generated millions with Firepush and get the strategies they use in these handy Shopify success stories.

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Customers stories
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Industry: Fashion & Apparel

Shopify Plus store Pura Vida Bracelets generates $1.4 million, earning $30K a month

Rating

"We are consistently making $30K in revenue per month using Firepush. And the amazing thing is that, out of all of our channels, it takes the least amount of time and effort.”

- Margaret Odisho, eCommerce Manager at Pura Vida Bracelets

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Push notifications

Period: May 2018 - October 2020

Web push icon

$1,483,116

Revenue generated

34,401

Orders generated

21.9%

Conversion rate from those who clicked on abandoned cart pushes

x106

Return on investment

Push notifications

Period: May 2018 - October 2020

Web push icon

296,722

Total no. of subscribers

$716,754

Revenue from promo pushes

$546,121

Revenue from abandoned carts

8,99%

CTR on abandoned cart pushes

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Industry: Fashion & Apparel

Shopify store Proozy spends just $48K on SMS marketing to earn $1.46 million

Rating

Proozy’s campaign delivered $1,464,425 in revenue for $48,073 spent. This translates to a return on investment of x30.5, which is almost a fifth higher than the average ROI for a similar campaign.

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SMS

Period: 2019 March - 2020 October

SMS icon

$1,4 million

Revenue generated from promo campaigns

33,672

Orders generated

x30.5

Return on investment

13.19%

Average conversion rate

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Industry: Fashion & Apparel

Over $1.1 million in revenue for Shopify plus store Ivory Ella

Rating

“Having generated over $1m in sales through Firepush, it has made an important contribution to our growth and most importantly, to customer retention over the years.”

- Ryan Duranso, Ivory Ella Co-Founder

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Push notifcations

Period: 2019 March - 2020 October

Web push icon

$1,152481

Revenue generated

18,336

Orders generated

$294,392

Revenue from abandoned carts

Push notifications

Period: 2019 March - 2020 October

Web push icon

196,402

No. of push subscribers

$6.1

Average revenue per subscriber

19%

Abandoned cart conversion rate

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Industry: Fashion & Apparel

Inkedshop earns $1,021 for every $100 spent using SMS and pushes

Rating

"Our thing is, if it’s at least four times spend in return then we are happy about that. And with Firepush it’s much higher. Our monthly spend is about $1,000 a month, and we’re at over $10,000 in sales in the last thirty days.” 

- Jami Pearlman, CFO at Inked Magazine

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Push notifications

Period: November 2017 - October 2020

Web push icon

$403,652

Revenue generated

7,491

Orders generated

$76,657

Abandoned cart revenue generated

$68,286

Welcome messages revenue generated

x100

Return on investment

SMS

Period: November 2018 - October 2020

SMS icon

$213,222

Revenue generated

3,556

Orders generated

$164,192

Abandoned cart revenue generated

x 80,75

ROI on Abandoned cart SMS

x 33,32

ROI on Win back customer

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Industry: Food & Beverage

Intelligent Blends makes +$600K revenue from just 15,662 subscribers

Rating

"Pushes are similar to SMS. They’re a way to get directly into someone's awareness path. It’s a way to really get to the forefront and be top of mind with that customer and when we do provide a decent deal, we do see traction."

- Alex Shiri, Technical Writer at Intelligent Blends

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Push notifications

Period: 2016 November - 2020 October

Web push icon

$792,645

Revenue generated

20,041

Orders generated

54,944

No. of push subscribers

$14,42

Average revenue per subscriber

Push notifications

Period: 2016 November - 2020 October

Web push icon

$119,947

Revenue from abandoned carts

$566,591

Revenue generated from promo campaigns

$107,509

Revenue generated from welcome pushes

28%

CVR from those who clicked on abandoned cart pushes

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Industry: Fashion & Apparel

ELO targets return customers with pushes to generated +$300K

Rating

“Our number one marketing KPI is return on spend. With Firepush notifications we get a 7:1 or 8:1 return on our spend each month. This is a really good ROI.”

- Umar Qamar, Founder at Export Leftovers

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Push notifications

Period: 2017 February - 2020 October

Web push icon

$394,593

Revenue generated

33,227

Orders generated

$700-$800

Average revenue from $100 spend

Push notifications

Period: 2017 February - 2020 October

Web push icon

126,434

No. of push subscribers

$78,520

Revenue from abandoned carts

$266,971

Revenue generated from promo campaigns

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Industry: Consumer electronics

Phaser FPV grows Black Friday sales by 81% using SMS and pushes

Rating

“We use push notifications when we really want to make sure no one misses out. If there’s a big product just in that we know is popular, we want to tell everyone – so then I’ll use a Power Push.”

- Rhys Evans, Founder of Phaser FPV

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Push notifications + SMS

Period: 2017 April - 2020 October

Web push icon

1,494

Orders generated (SMS + push notifications)

9,516

No. of push subscribers

24%

Back in stock push notification open rate

3,6%

Average conversion rate of price drop pushes