When sending SMS messages to Canadian customers, a double opt-in process may be required depending on the number type used. This is mandated by Canadian wireless carrier regulations and Canada's Anti-Spam Legislation (CASL).
What is double opt-in?
Double opt-in means that after a customer initially subscribes to receive SMS marketing, they must confirm their subscription by replying to a confirmation message (e.g. replying YES). Only after this confirmation will they receive marketing messages.
When is it required?
- Short code messaging in Canada — Canadian carriers require double opt-in for marketing messages sent via short codes
- CASL compliance — Canada's Anti-Spam Legislation requires express consent before sending commercial electronic messages
How Firepush handles it
Firepush processes double opt-in confirmations automatically. When a customer replies with a confirmation keyword (YES, Y, GO, OK, SURE, YEP, YEAH), their subscription is confirmed and they will start receiving your messages.
Good to know
- Customers can unsubscribe at any time by replying STOP
- Customers can reply HELP to receive support information
- For Canadian-to-Canadian messaging, 10DLC registration is not required
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