Modern browsers like Chrome, Firefox, and Edge use "quieter" notification permission prompts to reduce interruptions for users. Instead of a large popup, visitors may see a small, easy-to-miss icon in the address bar. This can reduce the number of new push subscribers you collect.
How Firepush works around this
Firepush uses a custom permission overlay — a friendly, branded prompt that appears on your store before the browser's native prompt. This overlay explains the value of subscribing and guides the visitor to click "Allow" when the browser prompt appears.
This two-step approach significantly improves subscription rates compared to relying on the browser prompt alone.
Tips to maximize opt-ins
- Set a display delay — show the opt-in prompt after 8–15 seconds, giving visitors time to engage with your store first
- Explain the value — let visitors know what they will get (e.g. exclusive deals, restock alerts, order updates)
- Use sign-up boxes — product page sign-up boxes for price drop and back in stock alerts give visitors a specific reason to subscribe
Good to know
- These browser changes only affect new subscribers — your existing subscriber list is not impacted
- Subscribers who actively opt in through quieter prompts tend to be more engaged and more likely to click on your notifications
- See our supported browsers article for details on browser compatibility
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