Firepush provides detailed analytics to help you measure and improve your campaign performance. Access reports from the Reports section in your dashboard.
Overview dashboard
The main reports page shows a summary of your key metrics across all channels:
- Revenue — total revenue attributed to Firepush, broken down by campaigns, cart recoveries, and automations. Learn more about revenue tracking
- Orders — total orders generated, broken down by source
- Audience — subscriber growth and unsubscribes for both push and SMS
Message performance
For both push notifications and SMS, you can see detailed metrics per message type:
- Sent — total messages sent
- Received — messages successfully delivered
- Clicked — how many recipients clicked
- Click rate — percentage of recipients who clicked
- Orders — orders attributed to the message
- Conversion rate — percentage of clicks that resulted in an order
- Revenue — total revenue generated
Detailed reports
Click into Revenue or Orders for detailed breakdowns:
- Performance over time (charts)
- Breakdown by message type (campaigns vs automations vs cart recoveries)
- Time period filtering
Tips
- Compare push vs SMS performance to see which channel works best for your audience
- Check which automation types (abandoned cart, welcome, price drop) generate the most revenue
- Monitor audience growth to track subscriber trends
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