Abandoned cart SMS messages automatically remind customers to complete their purchase after they leave items in their cart. SMS has a very high open rate, making it one of the most effective ways to recover abandoned carts.
How it works
When a customer adds items to their cart, enters their phone number at checkout, and leaves without completing the purchase, Firepush automatically sends a sequence of up to 3 SMS reminders:
- First reminder — 1 hour after cart abandonment (default)
- Second reminder — 24 hours after cart abandonment (default)
- Third reminder — 72 hours after cart abandonment (default)
Each timing is configurable in your Firepush dashboard. Learn about best timings for abandoned cart SMS
Smart order detection
If a customer completes their purchase, Firepush automatically cancels any pending reminders. Your customers will never receive an abandoned cart SMS after they have already bought.
Message personalization
Abandoned cart SMS messages can include:
- [name] — the customer's first name
- [product] — the product name from their cart
- [price] — the cart total
- [shop] — your store name
- [redirectToURL] — a link back to the customer's abandoned checkout
Learn more about message variables
Requirements
- The customer must have entered a phone number at checkout
- The customer must have SMS marketing consent
- SMS must be enabled on your Firepush account (Basic or Pro plan)
How to set up
- Go to the SMS messages section in your Firepush dashboard
- Enable the Abandoned cart SMS automations
- Customize the message text and timing for each reminder
- Save your settings
Tips
- Include an incentive like a discount code or free shipping to encourage the purchase
- Use the countdown timer feature to add a visual countdown with auto-applied discount codes
- Keep messages short — shorter SMS costs less and fits in a single segment
- The first reminder (1 hour) typically has the highest conversion rate
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