Best Email Marketing Apps for Shopify: 11 Apps Reviewed

Best Email Marketing Apps for Shopify: 11 Apps Reviewed

Shopify has over 700 email marketing apps for store owners. Many have decent reviews and claim to do the best email marketing for Shopify.

But the truth is—

Not all email apps work well.

Too complex, expensive, slow customer support—reasons are numerous. So, finding the best email marketing app might be difficult.

In this guide:

Promote your store with email marketing

add emails to shopify

What Can the Best Shopify Email Marketing App Do?

To help you find the best option, let’s go over the most useful features of Shopify email marketing apps.

So, the best email app should have these features:

  • Ready-made email templates. Shopify email marketing apps with pre-made templates make it easier and faster to create new campaigns.
  • Automatic transactional emails. Besides promotional messages, the best Shopify email marketing app also has auto transactional emails (welcoming emails, order payment confirmation, order shipping update, etc.)
  • Automatic promotional campaigns. A Shopify email marketing app should let you schedule and send campaigns to raise awareness of sales, discounts, product arrivals, etc.
  • Shopify abandoned cart recovery emails. Having an email marketing app send automatic reminders of abandoned carts helps increase Shopify sales and saves time.
  • Customer segmentation. The best email marketing app for Shopify should let you segment customers because segmented campaigns generate up to 760% more revenue than non-segmented ones.

11 Best Email Marketing Apps for Shopify

  1. Firepush — Easy to install and use, low-cost email marketing
  2. Klaviyo — Effective email marketing reporting features for campaign monitoring
  3. Omnisend — Rich in automations and third-party app integrations
  4. GetResponse — Email campaign landing pages for a complete conversion funnel
  5. Constant Contact —100+ pre-made industry-specific email templates
  6. Campaign Monitor — Real-time campaign performance monitoring
  7. Drip — Automatic audience segments to increase campaign personalization
  8. MailerLite — Free plan and powerful lead generation features
  9. Sendinblue — Automatic personalization features for email subject lines and texts
  10. Activecampaign — Informative dashboard with campaign analytics
  11. AVADA Email Marketing — Email marketing service with an impressive set of features

1. Firepush

Firepush - home page

This easy-to-use email app gives Shopify Plus-level features at just $15/mo. You get email marketing features to make hundreds of monthly sales—that’s why it’s one of the best-value Shopify email marketing apps.

Useful Features:

  • Easy scheduling of promotional email campaigns
  • Automatic Shopify abandoned cart recovery emails
  • One-click customer segmentation for more targeted email campaigns
  • “Win-back” campaigns to re-engage passive customers with promotions and discounts
  • Ready-made email templates for any Shopify email marketing needs


  • Basic plan ($15/mo) offers a complete email marketing automation—perfect for small stores. A 10,000-email Pro plan costs $29/mo and adds extensive reporting, which is useful for mid-sized businesses. Fee free to take any Firepush plan for a spin—there’s a free 14-day trial. See the complete pricing for more info.

Who should try this app?

Shopify store owners who want a simple email app to send automatic campaigns and try omnichannel marketing with SMS and push notifications.

Check out Firepush on Shopify Store

Jarrid from Intelligent Blends tried push notifications along with email campaigns to increase sales. The result: extra $12,500 in revenues in the first month. The full story: Intelligent Blends Shopify success story

2. Klaviyo

Klaviyo - home page

What makes this Shopify email marketing app stand out is reporting features. Klaviyo goes beyond the basics and provides advanced reports on every single email subscriber. You’ll be able to check how a customer interacts with your emails and even get a prediction of their lifetime value.

Useful Features:

  • An intuitive email drag-and-drop builder for easy email design
  • Custom email campaign reports with open/click-through rates, orders placed, emails delivered, and more analytics
  • Customer segmentation to customize email campaigns based on customer behavior (purchase history, visited product pages, email open rate, etc.)


  • Free plan for 250 emails in the client base. Pricing for paid plans depends on how many customer emails your eCommerce store collects ($30/mo for 1,000 emails, $60/mo for 2,000 emails).

Who should try this app?

New Shopify stores looking to build a client base and grow quickly with automation. Numerous reporting features help with the best email marketing for Shopify by showing where email campaigns need improvements.

Check out Klaviyo on Shopify Store

3. Omnisend

Omnisend - home page

Omnisend is one of the best email marketing apps for Shopify thanks to clear pricing and pre-build campaigns. If you’re managing a small store, you can sign up for a free plan and send out 1,500 emails per month (manually, though). This number is just enough for a small eCommerce business looking to start Shopify email marketing.

Useful Features:

  • Custom sign-up boxes, pop-ups, and forms to get email subscribers
  • Audience segmentation to create more relevant campaigns
  • Easy-to-use email editor + email templates for promotions, sales, and cart recovery


  • Free plan for 1,500 monthly emails and basic features. Paid plans begin at $16/mo and have advanced features like email subscriber segmentation.

Who should try this app?

New eCommerce stores looking to do some email marketing for Shopify for free. From the offset, you get over a thousand free emails.

Check out Omnisend on Shopify Store

Abandoned shopping cart emails are a major part of email marketing for Shopify stores. Creating a convincing email to make customers finish purchases could be tricky, though... Here are 15 Noteworthy Abandoned Cart Email Examples for inspiration

4. GetResponse

GetResponse - home page

GetResponse is like a stripped-down version of Omnisend (email marketing-wise). But it’s not a bad thing: this makes email marketing for Shopify easier to do. You can also create campaign landing pages for some eCommerce growth experiments—there’s a built-in page builder tool available.

Useful Features:

  • Visual email editor to create custom emails quickly
  • A/B email campaign testing for more targeted marketing and higher sales
  • Basic segmentation options like dividing subscribers by location and purchase history


  • No free plan. Paid plans begin at $15/mo for 1,000 monthly emails. The cost increases with the size of the email list ($25/mo for 2,500 emails in the cheapest plan).

Who should try this app?

Growing businesses that need the best email Shopify email app with landing pages and CRM functionality.

Check out GetResponse on Shopify Store

Did you know that welcome emails to new subscribers get four times more clicks and opens than promotional? Use these 26 Welcome Email Examples to Engage Shopify Customers to promote your store.

5. Constant Contact

Constant Contact - home page

Constant Contact allows doing the best email marketing for Shopify stores for two reasons. First, this email marketing app has industry-specific templates that eCommerce businesses can customize. Second, it allows testing everything from individual subject line performance to campaign open rates.

Useful Features:

  • Industry and branded templates for easier email design
  • Built-in image library for a quick search
  • Email subscriber list segmentation
  • Mobile app to manage email campaigns on the go


  • No free plan. Paid subscriptions begin at $20/mo—the final price depends on the number of email contacts in the app.

Who should try this app?

Mid-sized Shopify businesses interested in an email marketing app with good reporting features and a mobile app.

Check out Constant Contact on Shopify Store

Do you know anti-spam regulations that affect Shopify email marketing? Here’s the guide on How to Send eCommerce Emails without Spamming that describes how to get as many emails delivered as possible.

6. Campaign Monitor

Campaign Monitor - home page

Campaign Monitor is an email marketing app used by big eCommerce names like Converse and Sephora. Many large companies and Shopify stores choose this app because it makes mass email marketing easy. The intuitive dashboard, for example, makes creating campaigns for tens of thousands of subscribers pretty straightforward.

Useful Features:

  • Drag-and-drop email builder + quality email templates
  • Spam testing tools to ensure that maximum emails will be delivered
  • Email campaign analytics suite providing data about subscriber growth, engagement stats, and key KPIs


  • Campaign Monitor doesn’t have a free plan. Paid plans start at $9 for 2,500 monthly emails and basic Shopify email marketing features. Marketing automation is available in the Unlimited plan for $29/mo.

Who should try this app?

Entrepreneurs looking for the best email marketing app for Shopify stores with thousands of subscribers.

Check out Campaign Monitor on Shopify Store

7. Drip

Drip - home page

Drip calls itself “The eCommerce revenue engine” because it includes email, SMS, and social media marketing features. Its Shopify integration has good automation and reporting features for eCommerce stores. For example, Drip can show you how many customers made orders from email campaigns within a defined period and how much revenue they brought you.

Useful Features:

  • Customer segmentation based on purchase and website browsing history
  • A/B testing for email campaigns to increase sales
  • Automated customer email journeys for individual subscribers
  • Shopify abandoned shopping cart recovery emails


  • There’s no free plan. Paid plans start at $19/mo for 500 contacts in an email list. The cost goes up with the number of contacts (5,000 contacts increase the price to $89/mo).

Who should try this app?

Shopify businesses that would like to combine email marketing and social media marketing because Drip combines the two in one dashboard.

Check out Drip Monitor on Shopify Store

8. MailerLite

MailerLite - home page

MailerLite probably has the lowest rating compared to other Shopify email marketing apps on this list. But this email marketing service is easy to use and has all the necessary tools for the best email marketing for Shopify merchants. And there’s a free plan, which is also rare.

Useful Features:

  • Automatic Shopify abandoned cart recovery emails
  • Email templates that allow to add products straight from your Shopify store
  • Drag and drop email design builder for custom emails
  • Automatic integration with Shopify and creation of customer segments based on the purchase history—“High-spending Customers” ($500 and more), “Repeat Customers” (5 orders and more)


  • Free for 1,000 customer emails (includes paid extra features). Paid plans start at $10/mo.

Who should try this app?

Small Shopify stores that need a low-cost email marketing app with lead generation features and a decent email design editor.

Check out MailerLite on Shopify Store

9. Sendinblue

Sendinblue - home page

Sendinblue’s simple email editor allows creating good-looking emails with free professionally designed templates. You’ll be able to use the final designs both for transactional and promotional email campaigns. The built-in analytics and tracking tools will show how many emails reach your customers’ inbox.

Useful Features:

  • Search and segmentation of email subscriber lists to help create more relevant campaigns
  • Easy personalization of email subject lines and texts with contact details (customer names, etc.) inside the drag-and-drop editor
  • Real-time email campaign analytics: open rate, click-through rate, deliverability rate, etc.


  • Sendinblue has a free plan for 300 daily emails. Unlimited sending and analytics are available in paid plans that start at $25/mo.

Who should try this app?

Sendinblue is best suited for mid-sized Shopify businesses—they might benefit not only from email marketing for Shopify but also bulk SMS campaigns.

Check out Sendinblue on Shopify Store

10. ActiveCampaign

ActiveCampaign - home page

Over 80% of Millennial customers spend more if they participate in loyalty programs. If you’d like to try a loyalty program, too, ActiveCampaign is one of the best email marketing apps for Shopify for that. One of the company’s clients, Koia, claims to have reduced customer acquisition costs by 65% thanks to a loyalty campaign built with ActiveCampaign.

Useful Features:

  • Welcome emails and automatic campaigns to engage more eCommerce customers
  • Email automation for personalized upsell and cross-sell offers
  • Dynamic segmentation and personalization to increase the customer lifetime value


  • No free plan. Paid plans start at $9/mo for 500 customer emails.

Who should try this app?

Small Shopify businesses with a small customer base would enjoy low pricing and rich email marketing features in ActiveCampaign.

Check out ActiveCampaign on Shopify Store


avada email marketing

AVADA Email Marketing is a popular email marketing service that provides a load of impressive email marketing and marketing automation features. With its user-friendly interface and drag-and-drop editor, users could easily build emails with their customers. If there is something you find difficult to use, AVADA Email Marketing’s customer service is there to help you out right away.

Highlight features

  • Easy-to-use email editor
  • Pre-made well-design email templates
  • Automatically sync customer data with Shopify
  • Automation workflow which supports Abandoned Cart Emails, Welcome Emails, Order Follow Up Emails, Cross-sell, Upsell Email & Win back Emails
  • Improve conversions with segmented campaigns


AVADA Email Marketing has a free plan for 1,000 contacts and 15,000 emails per month. If you want to have more than this limit, you will need to sign up for paid plans. AVADA Email Marketing’s pricing starts at $9/month for its pro plans.

Who should try this app?

Considering its affordable pricing and useful features, AVADA Email Marketing is ideally suited for small businesses and new e-commerce stores.

Check out AVADA Email Marketing on Shopify app store.

11 Best Email Marketing Apps for Shopify: Summary

You can do the best email marketing for Shopify with these 10 apps. This means sending automatic campaigns, creating custom email designs, and making improvements based on analytics.

Unsure which is the best Shopify email marketing app for you?

Here are our recommendations—

If the best email app for Shopify for you means easy to use, has segmentation, and provides automation, consider Firepush, MailerLite, and Klaviyo.

But if you need to run complex email campaigns and have advanced analytics, Campaign Monitor, Sendinblue, and Constant Contact are good services.

Oleksii Kovalenko

Oleksii Kovalenko is a digital marketing specialist with a degree in international marketing. He has over 6 years of experience in helping entrepreneurs build, promote, and improve ecommerce stores. Oleksii’s goal is to help business owners understand their customers and build successful online businesses.

Besides digital marketing, Oleksii is interested in technologies that help fight climate change. Recently, he completed a course in carbon capture and storage technology from the University of Edinburgh. 

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