Michael Pennock

Michael is a professional copywriter and trainer. He has written extensively on consumer electronics, e-commerce, fintech and many other subjects. When he is not writing copy, Michael writes music and also enjoys playing football and reading history books.

Some of my articles

Shopify Unite event insights from Firepush

Shopify’s plans to roll out a fast and inexpensive Fulfillment Network solution which will benefit merchants and customers alike. Check our insights in on that!

June 30, 2023

3 areas of your marketing to optimize for higher conversion rates a...

A deep dive into 3 key areas of your marketing to optimize for higher conversions and sales

April 25, 2023

How to Create Shopify Discount and Coupon Codes [+Discount Strategy...

Learn how to create discount and coupon codes in Shopify with this guide. Set up automatic discounts & free shipping, & set sale prices.

March 27, 2023

5 quick fixes and 2 long term strategies to improve your conversion...

A blog featuring 5 quick fixes and 2 long term strategies for optimizing conversion rates and boosting sales on your Shopify Plus store

February 13, 2023

Niche consumer electronics Shopify store increases Black Friday rev...

Case study on how consumer electronics Shopify store Phaser FPV boosted Black Friday revenue and return customer sales with SMS & push notifications by Firepush

January 7, 2023

Ultimate Guide to Web Push Notification Marketing in 2022

Considering doing push notification marketing for your store? This guide has tips and examples of push notification marketing strategies to help.

January 7, 2022

Your eCommerce Holiday Marketing Checklist [+Calendar for the 2022 ...

Check out a detailed list of holiday marketing tips and strategies for the 2022 season. Get the knowledge you need to increase sales.

January 7, 2022

Turning abandoned carts into sales: 5 Shopify Plus success stories

A detailed look at Shopify Plus stores successfully using Firepush abandoned cart messages to boost revenue and profitability

December 4, 2021

What are Browser Push Notifications?

Learn what web push notifications are and how they work on different browsers, devices, and operating systems. See examples of push notifications.

November 18, 2021

Black Friday and Cyber Monday marketing campaign checklist

This handy Black Friday marketing checklist covers the main things you need to address to ensure your Firepush campaign runs smoothly.

November 17, 2021

The complete guide to Black Friday abandoned cart SMS, push notific...

A detailed guide featuring timing, templates and content for Black Friday abandoned cart messages using SMS, push notifications and Messenger for Shopify stores

November 14, 2021

Ivory Ella generates + $1 million revenue with Firepush web push no...

This detailed success story explores Ivory Ella’s push notification strategy that generated +$1 million. Full strategy plus tips from marketer Rachel Bulla

November 14, 2021

PREV 1 2 NEXT