Welcome SMS

The welcome SMS is sent automatically to new customers right after they sign up to your store with SMS marketing consent. It is your first SMS touchpoint with a new customer, a great opportunity to make a good impression and encourage their first purchase.

How it works

When a new customer is created in your Shopify store, Shopify sends a webhook to Firepush. If the customer has opted in to SMS marketing and provided a valid phone number, Firepush instantly sends them a welcome SMS with your customized message.

1. A new customer signs up on your store (at checkout, via a sign-up form, or by creating an account)
2. The customer opts in to SMS marketing and provides a valid phone number
3. Shopify creates the customer and notifies Firepush via webhook
4. Firepush instantly sends the welcome SMS with your customized message

Welcome messages are only sent once per customer. If an existing customer returns, they will not receive a duplicate welcome SMS.

Message personalization

Welcome SMS messages can include:

• [name] - the customer's first name
• [shop] - your store name
• [redirectToURL] - a link to your store, a landing page, or a special offer

Learn more about message variables

Requirements

• The customer must have provided a phone number
• The customer must have SMS marketing consent
• SMS must be enabled on your Firepush account (Basic or Pro plan)

How to set up

1. Go to the SMS messages section in your Firepush dashboard
2. Enable the Welcome SMS automation
3. Customize the message text
4. Save your settings

No additional configuration is needed. Welcome SMS messages are triggered automatically by the Shopify customer create webhook.

Tips

• Use the welcome SMS to offer a discount code or free shipping to encourage the first purchase
• Add a countdown timer with a limited-time discount to drive urgency
• Keep the message short to minimize SMS costs and fit in a single segment
• Keep the tone warm and on-brand