6 Examples of eCommerce Push Notifications to Engage Customers

In the eCommerce world where marketing content is readily available for customers, businesses can fight tooth and nail to get their offers noticed.

Web push notifications can help break through the noise.

Many customers have the patience to spend time looking for the best deals, and using push notifications is an excellent way to help by delivering your deals directly to them. That’s right. Web push notifications appear in browsers, so shoppers will definitely notice.

Read on to know how Shopify stores are making profits with this strategy.

In this guide:

• Six eCommerce push notification examples
• Best practices to engage online customers with web push notifications

Not here for examples of pushes? Consider these guides:

• How to Find Shopify Store Theme
• 16 Best FREE Apps for Shopify Stores in 2021
• What Is Customer Retention? [+Retention Strategies]
• Push Notification Preview Tool for Windows, Android, & Mac

Want to test your push notifications, maybe? Give our push notification length tester a go.

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Why Push Notifications for eCommerce Marketing?

• Loyalty rewards. About 57% of customers spend more on brands to which they are loyal. You can nurture customer loyalty with web push notifications by sending them once in a while.
• Sales campaigns. You can share sales announcements, price drop alerts, and other promotional messages with web push notifications directly with customers.
• Shopping cart recovery. Almost 70% of all products in shopping carts get abandoned. Web push notifications are one more way to add to your strategy to remind customers about forgotten items.
• Easier shopping. About 55% of customers say that easy shopping makes them stay loyal to eCommerce brands. Web push notifications help find relevant products faster by leading customers to product pages directly from browsers.

6 Push Notification Examples to Increase Sales

Push notifications engage eCommerce customers and raise awareness of your sales, promotions, and deals.

Here are six push notifications examples from Shopify stores.

1. Sales promotions

Two-thirds of online customers made purchases because they found a discount somewhere online. But why put them through all the trouble of finding those discounts?

Shopify push notifications can deliver your sale announcements and promotions directly to customers’ browsers. This will make them happy—no need to search for coupons elsewhere.

That’s not all.

You’re in charge of setting the times to send promotions. You can try every frequency and strategy you read about in eCommerce business guides.

Let’s show you some eCommerce push notification examples with sales promotions now.

This browser push notification example promotes a new sale of bracelets. It offers 30% off—a nice deal to drive shoppers to Shopify stores.

It’s a nice example of how to write a good push notification, too. The message is short and mentions all things a customer might be interested in.

Just like that, eCommerce businesses convert high-intent customers who subscribed to get sales promotions.

But there’s more—

With web push notifications, you can notify when an item goes on sale.

Using a Shopify web push app, send a message to encourage shoppers to return and buy a product at a reduced price. This way, you can convert price-sensitive customers—including those looking for price watch alerts.

2. Price drop alerts

Over 50% of customers wait to buy products until they go on sales. Also, they subscribe to price alert websites to get the best eCommerce deals.

Many of your Shopify customers do that, too—

So let’s bring your deals to them.

One way is to send push notifications with price drop alerts. Add requests to subscribe for them to product pages, so customers could sign up to receive them.

Here’s how a request form looks like.

When a customer subscribes, they will get notifications in their browser when the price drops. So, your subscribers won’t have to subscribe for product price alerts with third parties. All you need is a Shopify browser push notification app.

Ultimately, your store can become a go-to place for a group of eCommerce customers. Wouldn't be great if they thought of your store as a deal-tracking site?

Exactly.

So, the plan is to 1) Collect web push notification subscribers, 2) Keep them in the loop with price drop notifications, and 3) Increase eCommerce sales.

3. Invitations to join branded social media groups

About 54% of customers research products on social media.

That’s millions of dollars in profits. To get your piece of that pie, your eCommerce business should start building your social media follower base. Shopify push notifications can help.

For example, you can use them to share reminders to join your social media group. Proozy, a Shopify clothing store, encourages subscribers to connect with this push notification example.

Subscribing is simple—

A customer clicks the push notification to go straight to your brand’s social media page.

And the best news is... you can get social media followers automatically thanks to browser push notifications. Do that, and start getting your piece of that multi-million-dollar pie.

4. Shopify coupon alerts

Over 59% of online shoppers search for coupons before buying (Business 2 Community). That’s a lot of interest. So why not share coupons with them directly?

Push notifications are perfect to share Shopify coupons and discount codes with subscribers. They’re fast and will be noticed easier in browsers.

Ideas for eCommerce web push notifications to share coupons:

• Welcome messages with discounts for first-time customers
• Regular push notifications with coupons.

Here’s a push notification example from Inked Shop. It’s the “welcome message” kind. The business thanks visitors for subscribing and shares a new customer discount.

That’s a good way to make a positive first impression.

A visitor clicks on the web push notification to claim the discount code in seconds. They get a discount, you make a sale – that’s push notification marketing for Shopify at its best.

Ultimately, your coupon strategy will get a boost from push notification marketing. Many Shopify stores already made a lot of money this way. By the way, check out the case study below to see one example.

5. Abandoned shopping carts reminders

“Oh no, another customer left without buying.”

We feel you. Shopify offers some standard cart abandonment recovery options, but they’re never enough.

You’ve probably been trying to recover eCommerce sales with shopping cart abandoned emails, so let’s give you one more option—

Web push notifications.

If a visitor subscribes to get browser notifications from your eCommerce store, you can send cart recovery pushes, too. They would be messages encouraging to complete purchases.

Pura Vida, for example, uses these push campaigns to recover an abandoned cart.

The customer can click on the notification’s menu to get back to the product page or directly to the shopping cart.

Note that this push alert has two options. If the customer doesn’t feel like completing the purchase, they can visit the store again (“Shop now”).

Two choices equal more sales opportunities!

6. Back-in-stock notifications

Someone is visiting your Shopify store. They take a look around and yes–there’s that product they want.

But wait, what’s that?

So close... The customer leaves–no reason to stick around. But we’re going to give them a reason. We want $1 million in sales, remember?

This is how we can make people get back to your store—

Give them a way to know when the product becomes available.

That’s where web push notifications really shine because they get delivered fast and directly to customers’ browsers.

Add a Shopify push notification app to your store. It’ll allow customers to subscribe to browser notifications with a special button to product pages.

If a visitor subscribes, they will get a browser push notification like this.

Appearing in your customers’ browsers like that will help you to sell more on Shopify. But first, add web push subscribers to your website to be able to share eCommerce promotions.

The only thing left to do—

Add a free push notification app to your Shopify store.

Push Notifications Examples: Summary

Here you go, the six best push notification examples to raise awareness of sales, nurture leads, and recover sales. They show the best practices for push notification marketing that successful eCommerce stores use.

Once again, six best push notification examples:

• Sales promotions
• Price drop alerts
• Invitations to join branded social media groups
• Shopify coupons promotions
• Shopify abandoned cart reminders
• Back-in-stock notifications.

Make sure that your offers are relevant to customers. This personalized experience will result in more loyal customers, store visits, and sales.

Oleksii Kovalenko

Oleksii Kovalenko is a digital marketing specialist with a degree in international marketing. He has over 6 years of experience in helping entrepreneurs build, promote, and improve ecommerce stores. Oleksii’s goal is to help business owners understand their customers and build successful online businesses.