“My Shopify store is getting 1.5K visitors and no orders. Why am I not making sales?”
This Shopify forum message reminds of that nasty issue:
Traffic but no sales on Shopify.
After the hard work business owners have done to create and promote Shopify stores, they deserve to get returns. If you're looking for some help to make the first sale, you're in the right place.
In this guide:
- 5 top reasons why Shopify stores get traffic but no sales
- 10+ ways to get sales on Shopify.
Use push notifications to make first salesTry for free
5 Reasons Why a Shopify Store is Not Making Sales
Let’s investigate why a Shopify store could be getting traffic but no sales.
Generic Product Descriptions
A Shopify store may not be getting any sales because product descriptions aren’t compelling. If the descriptions are generic, they won’t excite customers. So, they leave within minutes after visiting a Shopify store.
Reasons why Shopify product descriptions are unengaging:
- No benefits—too much focus on product features
- Complex language—a complex description often sounds unnatural
- Bland and obvious phrases—“excellent product quality” says nothing to customers
- No storytelling—mini-stories encourage customers to imagine having products
- No sensory words—“crunchy,” “smooth,” and similar adjectives can make descriptions more engaging.
Even one of these reasons can cause a low conversion rate or no Shopify sales at all.
Zero Trust Factors
Wondering why your Shopify store is not making sales? Check for trust signals. About 17% of customers leave shopping carts because they don’t trust online stores with credit card information, says Baymard Institute.
To reassure your visitors of the security of their sensitive data, install “trust badges” on your store.
- Security badges
- Payment badges
- Money-back guarantee badges
- Third-party endorsements.
Here’s how Shopify trust badges look:
Need one right away?
Free Trust Badge is a payment trust badge Shopify recommends adding to product pages, landing pages, and homepages.
First impressions matter. Agree? If yes, check out this guide to Shopify store homepage optimization to impress visitors and make more sales online.
Poor Design and UX
Customer experience browsing your Shopify store defines if they decide to buy. That’s why too much focus on technical features leads to a risk of low or no sales.
The most common UX problems with Shopify stores:
- Too few CTAs—a lack of them make navigation more difficult
- An unappetizing interface—too many products on one page makes a store come across as too pushy
- Complicated checkout process—too many unnecessary steps add friction and frustrate customers.
Check for these Shopify store UX problems with heatmaps. They are visualized maps showing where visitors click, stop scrolling, and what captures their attention.
Like this heatmap below showing the most clicked areas on a homepage.
If you’re getting traffic but no sales, your Shopify store might have complex navigation. It prevents visitors from converting by confusing and overwhelming them.
Common signs of complex Shopify store navigation:
- Extensive menu—the main menu contains over ten categories
- Long menu descriptions—menu items contain more than two words
- Unclear navigation—links to product pages aren’t clearly visible from the homepage.
Proozy, a Shopify fashion store, is a good example of clear navigation.
All menu options are accessible from the home page. A large product image with a CTA makes it easy to start shopping.
So if you’re asking why you’re getting traffic but no sales, check your Shopify store’s navigation.
Clear and effortless navigation is key to a positive shopping experience, so test your store is to find issues hurting it.
Abandoned Shopify Shopping Carts
Shopify shopping cart abandonment happens when a customer adds a product to a cart but never checks out. All Shopify stores are struggling with this - the average online shopping cart abandonment rate is 70%.
Baymard Institute found that customers abandon orders because of:
- Unexpected shipping costs
- Mandatory account creation requirement
- Long checkout process
- No opportunity to calculate costs before checkout
- Slow delivery.
Store owners who have no sales on Shopify can start selling if they address these reasons. For example, enabling a guest checkout option eliminates the mandatory account requirement issue.
Want five methods that businesses are using to recover sales? Check out our Guide to Recovering Abandoned Shopping Carts [+Tools]
10+ Ways to Make the First Sale on Shopify in 1 Day
Use these strategies to make your first Shopify sale within 24 hours.
1. Send Welcome Push Notifications
Website push notifications with discounts attract attention of Shopify store visitors and encourage them to buy.
How to make your first sale on Shopify:
- Get subscribers—Ask your store visitors to subscribe to getting push notifications
- Share a discount—Send the first push notification with a discount code
- Make a sale—Customers claim the discount and buy.
Here’s how this works in more detail. A visitor subscribes to welcome push notifications and gets a message like this one from Intelligent Blends.
The customer claims the discount code, applies it, and places an order.
Speaking of orders, Intelligent Blends were able to generate $92,000 with welcome push notifications. They welcomed visitors with custom messages with an offer for first-time customers.
Every push notification subscriber received a coupon with a 10% discount. The click-through rate of the welcome messages was an impressive 10%!
You, too, make the first sale on Shopify with welcome push notifications. Just add them to your store and customize them with a nice offer.
It only takes a minute, and they’re free.
Add welcome push notifications to your storeTry for free
Pura Vida generated $1.4+ million in revenues with website notifications. Read the Pura Vida case study.
2. Send Shopify Abandoned Cart Emails
Abandoned cart emails are sent to customers who left without finishing the purchase. It’s a good strategy to increase Shopify sales because it appeals to customers’ desire to buy a product they’re interested in.
A typical shopping cart recovery email looks like this.
The trick is to send a link to an abandoned cart quickly and automatically. If the customer still wants the product, they can click the link and return to the cart. Thanks to a Shopify email marketing tool, you can send these emails automatically.
Here’s how to make your first sale on Shopify with emails:
- Add an email marketing tool to your store (like Firepush—it’s free)
- Customize abandoned shopping cart email templates
- Configure how and when to send out emails.
It’s that simple and you’ll begin to sell and increase your Shopify conversion rate.
Recover Shopify sales with emailsTry for free
3. Use SMS Marketing
Listen to this: 98% of text messages are opened and read.
No other marketing method enjoys such an incredible open rate. If customers don’t ignore SMS messages, they could be a game-changer for Shopify stores.
Get the first sale on Shopify with:
- Abandoned cart SMS—a message with a link to the abandoned shopping cart
- Promotional offer SMS—special offers, flash sales, and discounts
- Welcome message SMS—send a discount as a welcome to encourage first purchases.
So many chances to solve the problem of no sales on Shopify, automatically.
An abandoned cart SMS looks like this.
But that’s not all.
With an automated SMS marketing app for Shopify like Firepush, you can request customer reviews and update on order delivery with quick messages.
So, you can both promote your Shopify store and help customers. A win-win!
See Shopify SMS messages in actionTry for free
4. Add Customer Reviews
Encourage your first customers to leave reviews and add them to your Shopify store. This way, you’re increasing customer trust—a critical factor given that 35% of customers buy because of customer reviews (Oberlo).
The best places for reviews are product and checkout pages. Proozy, an apparel store, displays them even on product menu pages.
This way, they’re earning visitors’ trust—a must to get Shopify sales.
How to promote a Shopify store with reviews?
With a plugin, of course.
If you need recommendations, check out the Product Reviews plugin. It’s free and is easy to add to Shopify stores.
5. Check Product Descriptions
“Wearing this will make me so cool!”
That’s what customers think while reading compelling product descriptions. No Shopify sales are possible with generic descriptions because people read tons of them while looking for products online.
So give them something engaging—they’ll love you for it.
Look at this Shopify product description from Pura Vida.
Instead of genetic “These earrings will look nice,” it says they’ll make the customer “The best-dressed girl in the galaxy.”
That’s how to get sales on Shopify in an awesome way!
6. Add a Live Chat to Your Store
Don’t have live chat on your Shopify store? Fix that, because 46% of online customers prefer it for contacting businesses.
Live chat works like this.
A visitor clicks on a live chat widget to begin a conversation (shown in the image). The store manager gets a message immediately and gives an answer. The whole thing can take less than a minute.
That’s why customers use it to get quick answers about products, delivery, returns, etc.
You need these live chat features to make sales online:
- Real-time visitor list—live chat plugins show and message store visitors in real-time. If you see a visitor on a product page, send a message offering a discount
- Quick responses—pre-written answers to save time on replying
- Email request—get emails from visitors to start a chat.
Look for these features to choose the best Shopify live chat plugin.
Want to know the top-rated Shopify live chat plugins? Or Shopify stores using live chat to sell? Check out How to use Live Chat for your Shopify Store.
7. Launch a Google Ads Campaign
Google Ads advertise your Shopify store by showing it at the top of search results. With these campaigns, you can solve the “Shopify traffic but no sales” problem by making your business more visible.
A Google Ad looks like this.
An ad appears when people use specific keywords—those used by customers to find products or services like yours. This way, Google Ads get your business in front of the right audience.
Google Ads help to stand out. That’s why they’re an easy way to make your first sale on Shopify for dropshipping businesses and brands.
Many business owners choose them because:
- Campaigns cost from $5 per day
- Charges apply only when a customer clicks on an ad and visits a Shopify store
- Each campaign targets specific keywords and Google users
- Any changes can be made quickly.
How to promote a Shopify store on Google? Create a campaign in Google Ads account, choose keywords, and configure tracking. Go to Google Ads homepage to start.
Want to try Google Ads to advertise your Shopify store? See the official guide from Shopify: The Google Ads Playbook: 13 Campaign Types to get started.
8. Start Blogging
If your Shopify store is getting traffic but no sales, try blogging. Online customers read blog articles when researching products, so you can become a go-to website for yours.
Partake Foods, a seller of allergy-friendly foods, is a good example.
The brand shares holiday gift guides, recipes, snack ideas—lots of useful content for their customers.
Do the same to get sales on Shopify. The platform has a built-in blog feature, so you can start creating awesome content. Also, consider giving 10% off for blog subscription to get more customer emails.
Blog post ideas to convert your Shopify store traffic:
- Gift guides for specific holidays
- Gift ideas
- DIY ideas and how-to guides
- Product reviews.
Try the official Shopify blog guide to know how to build a value-packed blog. Also, check out some your competitors’s blogs—there might be many ideas to inspire you.
9. Send Promotional Emails
Got some email subscribers to your Shopify store?
Excellent, we can get started with email marketing. If you want to know how to advertise a Shopify store for free, it’s the way to go.
How to get your first sale on Shopify with emails—
- Welcome emails with discounts for first-time customers
- Sales announcements
- Offer emails (seasonal sales, promotions, etc.)
- Product/brand newsletters.
Customers are familiar with these emails. Here’s an example: this sale announcement email shares a discount—an effective way to sell online.
Keep in mind that email marketing tools provide email templates. So, you don’t need any graphic design or coding skills—just add your logo, product images, text, and send it out.
Besides, there are many free email marketing tools, so choose one and save your marketing budget.
Want to know how successful Shopify stores use emails? Check out the Best Email Practices for Shopify guide.
10. Give a Free Gift
Offer a gift for the first order to get Shopify sales.
Since you’ve got traffic, we need to give customers one more reason to buy. A free gift as a “thank you” for choosing your Shopify store is a great one.
Many businesses rely on this strategy.
Package Free, for example, gives a gift for orders over $60.
Encourage your visitors to place orders with this tactic, too. Add a free product to first orders over $50—and get Shopify sales.
Giving away a gift is awesome because:
- Creates a good first impression
- Shows customer appreciation
- Stimulates visitors to make first orders
- Encourages customers to share their experience on social media.
Also, create some sense of urgency by making this offer time-limited. This way, customers would be more likely to place an order to avoid losing a good deal.
How to increase sales on Shopify during the holiday season? This eCommerce Marketing Checklist is full of ideas to increase Shopify conversion rate.
11. Share Discounts
Discounts for first-time customers. People like those, so it’s a good way to increase a Shopify conversion rate.
The Oberlo’s research says 41% of customers make purchasing decisions if given discounts. So a lack of discounts might be the reason why you’ve been getting Shopify visitors but no sales.
Shopify recommends these discount types:
- Percentage-based discount—Discounts anywhere between 5% and 50%
- Dollar value discount—e.g., “Spend $100, get $20 off”
- Free shipping—53% of customers are more likely to buy to get free delivery (Oberlo)
- Free gift—e.g., “Get an extra item if you buy X products.”
How to get sales on Shopify store with discounts? Share them in emails, SMS messages, and push notifications—but mind your profits.
Start with anywhere between 10% and 20% off—just enough to encourage buying and solve the “Shopify no sales” problem.
Shipping discount, first-time customer discount... Know all discount code options to increase low sales - How to create Shopify discount codes to grow your sales
Make Your First Sale on Shopify: Summary
Making the first Shopify sale is easier said than done, so newly opened stores often struggle. But you can overcome the “no sales on Shopify” quicker than you think.
There are over 50 ways to make your first sale, but these are the best ones:
- Website push notifications
- Shopify abandoned cart emails
- SMS marketing
- Customer reviews on product/landing pages and checkout
- More engaging product descriptions
- Live chat messages
- Google Ads campaigns
- Blog articles
- Promotional email marketing
- Free gifts
How long does it take to make the first sale on Shopify? If you apply these strategies to promote your Shopify store, chances are you’ll get a sale in as little as 24 hours.
Go get them.